I designed the brand identity and logo for Nuestra Arte San Diego, creating a distinctive visual presence that could carry across marketing materials and support the gym’s launch. The goal was to establish a brand that felt bold, approachable, and aligned with the energy of the martial arts community.
About Nuestra Arte
Nuestra Arte is an upcoming Jiu Jitsu and Muay Thai gym in San Diego, CA, dedicated to building a welcoming and inclusive community for individuals who share a passion for martial arts. The gym emphasizes connection, skill development, and fostering a supportive environment for all members.
Presented three distinct moodboards to the client, each exploring a unique visual direction and tone for the brand. The boards highlighted variations in color palettes, typography, imagery, and overall aesthetic, providing a foundation for discussion and alignment on the brand’s creative vision. This approach helped the client clarify their preferences and informed the next phase of design development.
Following the moodboard presentations, I developed the brand guidelines, outlining logo usage, color palettes, typography, and visual style to ensure consistency across all touchpoints.
I also designed interior and exterior signage, applying the brand identity to physical spaces in a way that felt cohesive, welcoming, and aligned with the overall brand personality. These assets helped the client bring the brand to life in both digital and real-world environments.