I led brand development for Off the Beaten Patch, including logo design, website design, iconography, and packaging design. My focus was on creating a cohesive visual identity that could carry across digital and physical touchpoints, ensuring the brand launched with a strong, recognizable presence in the market.

About Off The Beaten Patch
Off the Beaten Patch is a brand focused on creating natural solutions to help people spend more time outdoors. Their first product, a soothing bug bite relief patch, launched in 2023 and reflects their mission to make getting back outside simpler and more comfortable.